Devam Dhunnoo monogram DEVAM DHUNNOO — RAW FILE v3
KUALA LUMPUR — 00:00:00

FROM -20.3484° S, 57.5522° E BUILDING AT 3.1390° N, 101.6869° E

Devam Dhunnoo

// HOVER THE NAME — IT SHOWS WHAT I LOVE.

Solo founder of Pipps. Co-founder of Avara. I hate reading books but I read anyway. I wrote a small book as a joke. People think I get lucky — I create my own luck.

TALK TO ME IN — KREOL · ENGLISH · FRANÇAIS · A BIT OF HINDI · HOLA, COMO ESTAS AHAHA

Devam on a KL rooftop at night, thumbs up
KL ROOFTOP. RANDOM HOUR. BUILDING ANYWAY.
SCROLL — THIS IS A PERSON, NOT A PORTFOLIO
01

WHO ARE YOU?

ANSWERED EXACTLY AS SAID

My name is Devam Dhunnoo. I am solo founder of Pipps and co-founder of Avara. If ever you need to talk to me, you can talk to me in Mauritian Creole, English or French. I do understand a bit of Hindi and some words in Spanish such as hola, como estas ahaha. I hate reading books but I do read because it helps me to stop using my phone. Funny enough I even wrote a small book as a joke called The Art Odyssey of Being Odd.

HOW WOULD YOUR CLOSEST FRIENDS DESCRIBE YOU?

“Intense.”

WHAT DO PEOPLE GET WRONG ABOUT YOU?

They think I am a bitch because of my resting face. But like the videos I watched before from Dharman — never judge a book by its cover.

WHERE DO YOU FEEL MOST LIKE YOURSELF?

My room. Music on. Full concentration. And naked.

02

HOME IS AN ISLAND

MAURITIUS → KUALA LUMPUR
Silhouette of Devam at sunset on a Mauritius beach, golden sea behind
ISLAND BLOOD. THE SEA RESETS ME.

Mauritius is without a doubt a beautiful island, but what has happened in the past years is really concerning. Corruption rate is very high. Drugs — youngsters on drugs. So yeah.

I really wanted to go into politics before, to change that — like every politician says. But I know if I go into it there will be a situation where hands get dirty, and I don't want regrets on my death bed. So I don't follow it anymore. // but writing this makes me think about it ahaha.

Whatever happens — Mauritius will always be home.

KL was not the country of my choice.

I wanted Europe — the European dream, you know, build there. But if I did that, I would not be who I am today. Pipps would not exist. Avara would not be the level it is now. The friends I made would not be here. // so yeah.

And if you gave me 30 days, no obligations? A very remote place close to nature. Most probably Palawan. To recentre.

03

WHAT SHAPED ME

HOVER THE LIST — IT ANSWERS BACK

Tbh, I always thought I shaped myself. I don't think so anymore.

  • S.01PARENTSMANNERS & RESPECT

    My parents shaped my good manners and my respect. That part of me is theirs.

  • S.02APUHATE IT. OWE IT.

    APU shaped me in building Pipps and getting some knowledge. I hate this uni — but it made me who I am today.

  • S.03FRIENDSCOUNT FOR LIFE

    My friends made me strong — from the past bad experiences. The friends I have now, I know I can count on for life.

  • S.04MONACOMONEY IS FICTION

    Monaco taught me money is really a fiction. Someone will always spend more, drive better cars, wear better watches — and still be grounded.

  • S.05BOOKSLAWS OF VIBRATION

    The books told me how laws of attraction and vibration work, how people behave. Good Vibes Good Life, Atomic Habits, The Subtle Art, Mastery.

  • S.06SONGSMOTIVATION & SADNESS

    The songs shaped my motivation and my sadness. Dean Lewis when it rains. Techno when it builds. Jazz when it settles.

WHAT CHANGED EVERYTHING?

Genuinely — a specific person. My partner in Avara. We started as Upthinking, then rebranded. That is the person that changed everything.

FAVOURITE QUOTE — HARVEY SPECTER, SUITS

“Guys like you think I get lucky. But I create my own luck.”

04

THE WORK

IT'S NOT ABOUT MONEY, TBH
SOLO FOUNDER

PIPPS

A second brain for the markets. A Bloomberg Terminal that won't break your bank.

It's not about money tbh. I really love and enjoy helping people, even if I put myself last and suffer — I am mentally strong enough to handle it and reposition myself. Building Pipps will help society: plenty of jobs, and I don't want only AI doing it. I want it to actually help people in their life. They can earn better and have a goal.

CO-FOUNDER

AVARA

Creatives. Started as Upthinking. Rebranded. Levelled up. Still climbing.

Built with the person that changed everything. Creative work for people who want to be impossible to ignore — the same energy this page runs on.

WHEN DO YOU DO YOUR BEST WORK?

Bursts of intensity at random hours.

BEYOND THE BUSINESSES?

I want to build a community for charity, blood donations, for children and people in need — not money-wise. Any help not related to money. Because money resolves many things, but it cannot resolve everything.

THE ONLY FIGHT THAT MATTERS — A QUOTE I TELL MYSELF

YOUVSYOU

No matter how hard life is, just know you already have the best to overcome it — and it is you.

DO YOU EVER DOUBT YOURSELF?

Yes. Every time. But I do not use it as an excuse to stop doing it.

WHEN LIFE HITS YOU HARD?

I stay optimistic. It is a blessing in disguise — whatever is happening is happening for a reason. I just don't give up.

RELATIONSHIP WITH MONEY?

Money is energy. Don't think about it too much. If you want to spend, spend. If anything happens, you can restart again — just like you restart your phone.

WHAT DO YOU BELIEVE THAT OTHERS DON'T?

You can achieve anything you put your mind to. Other people didn't have luck — they made their own luck.

Something broke me once. There was an accident. It traumatised me — I still have nightmares from time to time.

But I am here. Still building. I do not use it as an excuse.

06

TASTE & RITUALS

PRESS THINGS. THE PAGE REACTS.
PERFECT EVENING — DEPENDS ON THE MOOD

Loud place, dancing and all. Don't text me, I won't see it.

ALL OF IT IS NICER WITH THE RIGHT PEOPLE AROUND.

MUSIC — DEPENDS ON THE TIME OF YEAR (REPAINTS THE PAGE + PLAYS THE TRACK)

Half a Man — Dean Lewis. Sword from the Stone — Passenger. Rain on the window optional but recommended.

COCKTAIL & DRINKS

Mojito. Just like no one can fuck a vanilla ice cream. Cozy night? Red wine. But normally I'm addicted to water and Red Bull.

HOW I DRESS — OLD MONEY, NO BRANDS

My favourite brand is Ralph Lauren — since I got my first hat from there as a gift, I am obsesseddd. Everything colour coordinated.

RULE: I WOULD NOT WEAR WHITE SOCKS ON BLACK TENNIS SHOES.NON.

BOOKS I WOULD READ OVER AND OVER — A SOLID 10, TBH
GOOD VIBES, GOOD LIFE — VEX KING ATOMIC HABITS THE SUBTLE ART OF NOT GIVING A F*CK MASTERY THE ART ODYSSEY OF BEING ODD — D. DHUNNOO (THE JOKE THAT GOT PRINTED)
DO YOU COOK?

Never thought I would. Then Malaysia happened. Now I cook, I enjoy it, and I appreciate the dish even more. Learning to cook is a skill I'm glad I learned.

ON TIME OR LATE?

I respect people's time. But I'm human — so yes, sometimes I'm late. I do my best to be on time or early.

WHY DO YOU TRAIN?

Discipline, yes. But also: I want to look good in the clothes I wear, and when I see myself I say wow, nice physique. Very bad calves genetics — I still train them, I do hit legs. And I'm already successful: I'm happy, I know my direction, I'm healthy, and most importantly — I'm alive.

07

THE RAW PICTURE

DRAG → B/W UNTIL YOU TOUCH IT. NEVER JUDGE A BOOK BY ITS COVER.
Devam holding two pythons on a KL street at night
THE UNEXPLORED: THE LET-GO DEVAM. LIVE FOR THE THRILL.
Devam in white in Monaco at golden hour
MONACO. WHERE MONEY BECAME FICTION.
Devam in white by the sea under a palm tree in Nice
NICE, FRANCE. ALL WHITE, NO BRANDS.
Devam eating ice cream in front of a temple
RESTING FACE OFF DUTY. ICE CREAM ON DUTY.
Film photo of Devam sipping a drink at a bar
QUIET TABLE. LONG CONVO. RIGHT PEOPLE.
Devam with two thumbs up at Schönbrunn Palace
STILL GOT EUROPE. ON MY TERMS.
Devam holding a sunflower bouquet
INTENSE PEOPLE ARE SOFT TOO.
Old film photo of young Devam in white
PROOF I'VE ALWAYS BEEN LIKE THIS.
08

THE FULL FILE

EVERY QUESTION. EVERY ANSWER. AS SAID.

// SELECT A QUESTION FROM THE FILE

34 questions. Zero PR filter. This is the whole interview — the same document this entire page was built from.

09

STILL FIGURING OUT

A BRAND THAT'S ONLY WINS IS A LIE
  • AHow to take a pause without thinking I'm lazy and missing out on opportunities.
  • BHow to let people in fully — I have trust issues, I help too much, and I don't want to be taken advantage of again.
  • CAnd yes — whether whatever I am doing is actually enough or not.
PROUDEST TRAIT?

Staying optimistic — and still helping someone that fucked me over before. Because I enjoy helping, and karma is real. If you genuinely needed my help, good. If you just used me — you will pay it in a way. Karma does exist.

WHAT WOULD YOU TELL YOUNGER DEVAM?

Continue pushing. Don't overthink things that won't mean anything tomorrow. Enjoy the process — if I changed anything, I would not be who I am today. But also: invest in Bitcoin and hold it. You'll fund every project you ever dream of. ahaha.